About | Vraiment Memphré

Defining a Regional Identity

2016

2017

2018

2019

2020

Economic Summit

The MRC de Memphrémagog took part in an economic summit to discuss the creation of a regional identity for the benefit of residents and their communities.

Process Approval

The Administrative Board approved the process for defining a regional identity. Specifically, the MRC de Memphrémagog committed to adopting a regional identity aligned with following three objectives:

Promoting a sense of pride among residents, employees, businesspeople, craftspeople and vacationers.
Showcasing the region’s competitive advantages with a view to attracting tourists, businesses and job seekers.
Highlighting the attractions, products and services capable of driving economic and tourism development.

Press Conference

The MRC Memphrémagog organized a press conference to launch a regional branding process designed to promote economic and tourism development within its borders.

Survey

Residents, employees and visitors were invited to complete a survey on their perceptions of the region. A total of 560 people, spread across five different age groups, responded to the survey.

Workshops

The MRC de Memphrémagog invited the public to attend one of two workshops consisting of in-depth discussions on the results of the survey conducted in December 2017. Held at the Estrimont Hotel, these workshops made it possible to establish and validate a framework for the regional identity.

Data Analysis

Based on the data gathered over the previous months, the MRC de Memphrémagog was able to identify seven main pillars of the region’s distinctiveness. These would serve as the basis for a four-year promotional strategy.

Nature and Landscapes
Outdoor Activities
Dining and Local Delicacies
History and Heritage
Arts and Culture
Innovation and Entrepreneurship
Sports and Recreation

The practical implementation of the branding strategy would involve creating a website, publishing a magazine, hiring ambassadors, etc.

Official Launch

A public event was held to unveil the branding strategy designed to showcase all the Memphremagog region has to offer.

Information Session and Discussion

Local stakeholders were invited to take part in an information session and discussion on becoming ambassadors for the region. Facilitators introduced the different tools available to ambassadors.

“Vraiment Memphré” Campaign Workshops

Workshops were organized in several municipalities with the aim of encouraging stakeholders to participate in the “Vraiment Memphré” campaign and make it their own.

Website Launch

Official launch of the memphremagogvraiment.com website!

A First Issue

The MRC distributed the very first issue of its magazine, titled "Memphrémagog... Vraiment."

View the document

Distribution of “Vraiment” Stickers

The Memphrémagog Chamber of Commerce threw its weight behind the MRC de Memphrémagog’s efforts to develop a regional identity. The organization provided its members with slogan stickers playing on the word “vraiment” (truly).

Second edition of the magazine

After distributing 22,000 copies of its magazine "Memphrémagog... Vraiment", the MRC is sharing its second issue.

View the document

Vraiment Memphré

Eureka! The MRC de Memphrémagog launched “Memphrémagog Detours” in June 2024. This web-based tool is designed to help you take it slow, admire the scenery and (re)discover the region on foot, by bike or by car.

It’s a way of shaking things up and giving new life to the “Memphrémagog… Vraiment” initiative, which was introduced in fall 2018. The “Vraiment Memphré‍” (Truly Memphré) label was intended to promote the region through a focus on its cultural assets and unique characteristics.

Exploring the MRC de Memphrémagog on Foot, by Bike or by Car

When visiting our beautiful corner of the world, be sure to take at least one detour!

What we mean by a “detour”:

Taking the time to explore the region on foot, by bike or by car.
Turning down side roads so you can take it slow and live in the moment.
Stopping to chat with local farmers and craftspeople.
Admiring the view from the scenic lookouts that dot our roads and trails.
And so much more!

Ready-Made Detours

Use our dynamic web-based tool to discover a broad selection of ready-made day-long excursions.

With between two and four stops each, these detours feature panoramic views of the region along its many scenic drives. Offering a range of culinary, sensory and cultural experiences, and well as opportunities to enjoy the great outdoors on hiking trails and cycling routes, Memphrémagog Detours has something for everyone.

Choose your detour

Custom Detours

You can also design your own detour. Using the interactive map, select one or more activity categories and one or more municipalities. That’s all it takes! A fact sheet is available for each stop, allowing you to tailor a detour to your interests and the length of your stay.

Create your detour

Making the Most of Your Detour

Be sure to pack hiking boots, comfortable clothes and a reusable water bottle. The Memphremagog region boasts over 250 km of walking and hiking trails! Some, like those in Magog’s Rivière-aux-Cerises Marsh, meet universal accessibility standards.

Looking for a long-distance hike with plenty of time for quiet contemplation? The Circuit de l’Abbaye is a 149 km loop starting at the iconic Abbey of Saint-Benoît-du-Lac.

Discover the trails using our search tool.

Is your all-road bike all tuned up for the season? Use the search tool to discover our cycling routes.

Plan your itinerary wisely by noting the level of difficulty, type of surface and approximate time required. Get ready to tackle some of the region's famous climbs! We also recommend setting aside time to sample local delicacies and enjoy the moment.

Check out www.mrcmemphremagog.com/services-velo for information on amenities and options for extending your visit. Click on "Commerces vélo" for businesses offering cycling-related products and services, and on "Hébergements" for lodging establishments that cater to cyclists.

Interested in driving all the way around Lake Memphremagog? Grab your passport and a copy of the map titled “Touring Lake Memphremagog: A Cross-Border Feast for the Eyes and the Stomach.” It’s available at the tourist information office and major businesses in the Magog-Orford area.

Pay a visit to our American neighbours in northern Vermont, where you can admire the views from Jay Peak. In Newport, take a stroll along the boardwalk, drink a glass of cider or enjoy a great meal at the East Side Restaurant, famous for its lakeside patio. Better yet, cross the Canada-US border by boat with Northern Start Cruises!

Cultural Calendar

From spoken word to dance, our cultural calendar showcases the vitality and artistic DNA of the Memphremagog region’s communities.

View the calendar